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The Dun Dun Diner is designed to evoke the atmosphere of a classic New York City diner, the kind where detectives like Lennie Briscoe (Jerry Orbach), Olivia Benson (Mariska Hargitay), or Elliot Stabler (Christopher Meloni) might grab a quick meal between cases. Located at Rockefeller Center, the heart of Manhattan and home to NBCUniversal, the pop-up captures the essence of the Law & Order universe. The space features decor inspired by the 27th Precinct, with SVU-themed easter eggs and tributes to the franchise’s iconic characters, guest stars, and decades of memorable cases.

This limited-run event, curated by NBCUniversal and NVE Experience Agency, coincides with the Law & Order Season 25 premiere and Law & Order: SVU Season 27 premiere on September 25, 2025, at 8/7c and 9/8c, respectively, on NBC. Both shows will also stream the next day on Peacock.

What to Expect at the Dun Dun Diner

The Dun Dun Diner offers fans a chance to enjoy diner-style dishes through partnerships with Milk Bar and Dinner Service NY. Expect classic fare like burgers, pancakes, and milkshakes, served in an environment that feels like a set from the show. The diner will also feature interactive elements, including imagery and displays that reference Law & Order’s rich history of investigations and courtroom drama. Fans can purchase limited-edition merchandise, such as squad-themed apparel and accessories, to commemorate the experience.

The event runs over three days with the following schedule:

• Friday, October 3: 1 p.m. – 7 p.m. ET

• Saturday, October 4: 9 a.m. – 7 p.m. ET

• Sunday, October 5: 9 a.m. – 7 p.m. ET

How to Attend

Admission to the Dun Dun Diner is free, but reservations are required and available on a first-come, first-served basis. Fans can secure their spots starting September 19, 2025, at 12 p.m. ET via the website exploretock.com/dundundiner. Given the limited duration and high demand, early booking is recommended.

A Celebration of Law & Order’s Legacy

Marking the 35th anniversary of the Law & Order franchise, the Dun Dun Diner builds on previous fan experiences, such as the Law & Order Station in Boston and the Olivia Benson Plaza activation at Rockefeller Center in 2024. The pop-up aligns with the premieres of Law & Order, Law & Order: SVU, and Law & Order: Organized Crime, offering fans a timely opportunity to celebrate the enduring appeal of these shows. Whether you’re a longtime viewer or new to the franchise, the Dun Dun Diner provides a unique way to connect with the world of Law & Order.

For more details, visit exploretock.com/dundundiner. Catch the seasonpremieres on NBC or stream them on Peacock.